While implementing Challenger methodology congruency into content marketing, we face a major obstacle – it’s significantly more difficult to tailor marketing content to specific customers than it is to tailor sales interactions. Instead, we can build constructive tension and achieve similar impact by addressing technology trends and specific market segments.

Over the past 9 years, I have worked with countless fundraising and email marketing campaigns. Yet many organizations are startlingly ineffective with their online asks. I've written this piece to detail 5 common mistakes I see people making with their email marketing campaigns and how to fix them.

What does your marketing funnel look like when integrating Challenger Sales Methodology & content marketing?

Challenger marketing content can reinvigorate your content funnel if you redesign your sales and marketing process with Challenger methodology.

Just as political campaigns have taken advantage of other marketing innovations, politicians and government officials today must use new methods to more effectively keep up with their constituents. With the world continuing to flock online, using chatbots and AI to your advantage in political campaigns should be a priority and not simply an option.